Inspiring
your
shoppers

Brilliantly!

But here are the details:

1. You pick the products you want videos for. Not sure where to start? We’ll help you choose — our years of e-commerce expertise mean we know exactly what catches a buyer’s eye.

2. Send your products any way you like:
Share product page links, photos, a CSV file, or even just a description («all Chanel bags in stock»). Soon you’ll be able to upload directly in your dashboard, but for now, use whatever’s most convenient for you.

3. Script & estimate:
We review your materials and our creative team crafts unique scenarios for each product — covering the video format, focus points, storytelling style, and interaction ideas. We’ll send over a detailed estimate for each product.

4. Approval & payment:
Once you’re happy with the scripts and the budget, simply approve and pay — we’ll take it from there.

5. Production: Expect your first videos as soon as the next day!

6. Dashboard:
Your personal dashboard keeps you updated on project status, lets you download finished videos, and stores all your invoices and paperwork.

And through it all, you’ll have your very own real, live account manager.
Yes, we’re passionate believers in AI and total automation — but human relationships come first. So you’ll always be working with real people.

You will receive the exclusive (that is, full and unrestricted) rights to use and commercially exploit the videos in any lawful way, worldwide, and for an unlimited period.

We retain a non-exclusive right to use the finished videos for demonstration purposes — for example, in our portfolio, on our websites, in competitions or in professional communities. If you require full copyright transfer — including waiver of attribution, restrictions on public display and a comprehensive NDA — we’re happy to arrange it under a separate agreement.

Fair question.

But let’s take a moment for a straight answer — so you’ll know exactly whom we work for and what sets us apart from solo creators or overnight AI-studios.

We’re built for business (especially mid-sized and up): all our processes and tools are designed for companies — from ironclad legal paperwork, personal dashboards and your own account manager, to going the extra mile in support.

At our core is a rare blend: IT expertise meets deep marketing and cinematic experience.
Think of it this way: left brain — technology; right brain — visual storytelling. Both perfectly in sync, like a well-oiled mind. Here’s what that means:

IT power.
Since 2006, our IT team has been delivering solutions for the biggest e-commerce players in Russia. Our clients’ combined turnover is over $2 billion, with an audience of ~300,000 daily.
This level of expertise means we build our own tools (not just launching someone else’s AI model in a chatbot), automate video production, service, and quality control at scale, and integrate everything smoothly into your business processes.

Our creative team are veterans.
In our portfolio: 200+ ad campaigns filmed the old-fashioned way (crews, sets, actors), countless series, and over 20 full-length feature films. Yes, even Cannes awards.

So, no — we don’t just «crank out quick Sora clips» by hand. We know what grabs the buyer’s attention, how people really watch and decide, and how to scale it for thousands of SKUs — all without loss of meaning or quality and all IT-integrated for your business reality.

This fusion of deep tech, seasoned creativity, and true business savvy is what separates PARADOX from the wave of hype-driven AI «studios» that just opened MidJourney and started vibecoding by Reels last week.

No hard feelings. Just business. More or less mid-sized.

If you’re asking this, chances are you’re not a tech wizard — and that’s great news: all you have to do is add a small piece of code (a «pixel») to your website just once, and the videos will magically appear right under your product images. No further technical action required! You’ll also get view analytics in your personal dashboard.

If even copying and pasting code sounds daunting, no worries — we’re here to help. For a fair fee, our team can handle all the setup for you. We’re an IT company with a big e-commerce portfolio, so if you ever need a website or an app, we’ll build it and bring it up to the best possible shape (for us «the best possible shape» means higher conversions and more sales).

If you’re more technically inclined, you can simply download the ready-made video files from your dashboard and upload them directly to your CMS or marketplace. Soon, we’ll automate even this — videos will appear on your marketplace listings automatically, no human effort needed.

Another option: use a direct embed from our CDN. Your videos will be delivered from our global servers for lightning-fast loading and reliable delivery to your buyers. This service is billed according to traffic — we’ll be happy to discuss the details.

Absolutely! We can «re-shoot» your products, enhancing the quality of your original photos or even low-res renders. Need classic white, black, or gray backgrounds? No problem. Prefer lifestyle images or want your products shown in the perfect environment or usage scenarios? We’ve got you covered.
Just send us what you have — we’ll discuss your needs and show you how we can make your products look their absolute best.

We work on a prepaid basis. For American and international clients, we issue invoices detailing the scope of work, terms and payment details — this serves as the primary financial and legal document. Completion is confirmed via email and through your dashboard.

We operate in multiple jurisdictions (USA, Israel, UAE and more) and can provide all paperwork from the entity that’s most convenient for you.

You’ll also receive full exclusive rights to the deliverables, with clear, transparent documentation available in your dashboard.

Should you have specific legal or tax requirements? — Let us know, we’ll tailor the documentation to best fit your needs.

So far, this hasn’t happened — and here’s why:
Every script is approved by you in advance, and we discuss the style, key points, and video format with you before generation begins. That means the risk of disappointment is minimal.

But just in case: if there are fundamental taste differences after delivery, we’ll happily re-generate up to 5% of the total batch for free, based on your updated preferences.

This way, we keep things flexible and predictable for you and us.

Yes. A pixel on the storefront tracks the whole funnel of a clip: impressions on the listing, completions, clicks, add-to-cart and orders — plus 32 more behavioral metrics. The numbers are visible in your dashboard.

That data does not just sit there: the findings feed the next batch of AI product videos — what holds attention and what drives add-to-cart in your specific category. Your numbers are also generalized against patterns across your entire category, accumulated over everything we have generated for all of our clients.

No individual brand’s figures leave its own dashboard: only anonymized category-level data goes into the aggregate.

Tired of waiting? With us, you’ll receive your first videos as soon as the day after payment and script approval.
After that, content will be delivered in regular batches, according to the priorities we set together. For example, we can start with items already in stock and those with the highest margins — or, really, any logic that fits your business.

Our streamlined media generation technology allows us to produce videos (and photos also) at true industrial scale. It’s not magic bubbles — it’s thanks to our background as an IT company with years of expertise in automation and e-commerce.

Yes. With great pleasure.
As we’ve mentioned, PARADOX is, at its core, a deeply automated IT company. Thanks to our proprietary high-throughput generation technology, we can create AI-powered videos for your entire catalog — even if it’s 500,000 SKUs or more.
Our production scales with your needs, and we offer special terms for large volumes. Just get in touch, and we’ll work out the best offer for you!

Yes, we do. For orders of 1,000 videos or more — reach out and let’s talk details.

By the way, we’re also open to working on a revenue share basis — taking a small percentage of the additional sales generated after our media content goes live on your platforms. If you’re interested, let’s discuss this option in more detail.

Very soon, you’ll be able to! This feature will soon be available in your account dashboard.

You’ll be able to easily upload product catalog (XLS, CSV, XML feed or even your website), set presets and parameters, and generate photos and videos for your products in just a few clicks. You’ll also be able to top up your balance directly in your account using a credit card, invoice or other payment methods.

This self-service model will be perfect for customers who prefer a hands-on approach.

That said, our primary focus remains on providing full-service support for corporate (B2B) clients — but SaaS options will also be available for those who want more control and flexibility.

Our gratitude goes beyond words — check out our referral program and everyone wins! Advertising agencies are especially welcome: offer your retail and manufacturing clients high-converting product content and let’s grow together.

Absolutely! You can check out what’s possible for cinematic projects in our short film “Aironburg”, created entirely with neural networks (and yes, even the soundtrack is AI-generated — and it’s fire 🔥).

Definitely! We can highlight your logo prominently, or, if you prefer, integrate it subtly and natively into the scene.
Your brand colors, characters, fonts, and even specific locations — all of these can be incorporated into the photos and videos we create for you.

Sure! Contact us.