Product video made with AI — Canada Goose MacMillan parka
The product in the brand catalogue: Canada Goose MacMillan parka ↗
- Streamed generation up to 1,000,000 SKUs, one style
- Brand guidelines in every clip
- A B2B service for mid-size business and up
- Integrated: feeds, platform formats, a manager
- A platform too: generate on your own in the dashboard
How we animate a product with AI: this AI video for fashion, broken down
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second 1,5A ship's deck by an ice shelf: a man in a pale grey parka stands at the rail, an ice wall and dark water beyond.
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second 4,0He raises his hands to his face. The parka does not bind at the shoulders — the loft is not bought with stiffness.
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second 6,5A side frame: block quilting is legible, and the hood lies on the back without slipping. The down is distributed in baffles.
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second 9,0The finale: the man looks at the glacier, the parka entire in frame. Ten seconds have shown the garment in the environment it was made for rather than on a studio hanger.
A Canada Goose MacMillan parka: a pale grey shell, block quilting with the down held in baffles, a hood. A Paradox in-house clip: loft and freedom at the shoulder pull against each other in a down jacket, and only motion settles it.
The location here is a technical claim shown as a picture. An expedition parka is declared fit for Arctic temperatures, and ordinary studio work supports that claim not at all. A frame among the ice supports it instantly. The product job is done meanwhile: the loft of the baffles, the mid-thigh length, how the fur-trimmed hood sits, the patch on the sleeve.
A real shoot in those conditions would mean an expedition with a ship and a crew. RICH format, AI product video from one photo.
Formats of AI product video
PLAIN
A clean catalog demonstration: pure product presentation and motion, no extra scenery. Video generated from a product photo.
RICH
The product in an atmospheric scene: an interior or usage context, light, mood. Adding a character / multi-step photo preparation.
VIRAL
A story-driven clip with a wow moment for social feeds, reach and grabbing attention on the site. The kind of thing you can’t film in real life.
Exact AI product video pricing — here.
Beyond video we build full product listings: photos, infographics and bundles — at scale.
