Product video made with AI — white Shummi children's trousers
The product in the brand catalogue: white Shummi children's trousers ↗
- Streamed generation up to 1,000,000 SKUs, one style
- Brand guidelines in every clip
- A B2B service for mid-size business and up
- Integrated: feeds, platform formats, a manager
- A platform too: generate on your own in the dashboard
What this AI video for fashion shows
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second 1,2A dark ground, the trousers hanging in mid-air: pale marl loopback, a broad waistband, a label at the pocket. Backlight picks out the outline.
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second 3,2Turning to profile: against the dark ground the cloth proves not to be flat white but flecked — the marl is spun from threads of two tones.
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second 5,2From behind, closer. The reverse of the loopback at the cuff is legible, and the elastic is sewn in rather than threaded through a channel.
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second 7,2The finale: facing us again, the trousers entire. Eight seconds against a dark ground have shown a texture that a white listing background eats completely.
Shummi children’s trousers in white: pale marl loopback spun from two tones of thread, elastic sewn into the waist and cuffs. White on white is the worst combination a listing can have: both the outline and the texture disappear.
The move from flat lay to volume is the content of the clip. A garment laid out shows the cut and the colour and says nothing about the fit. The same item filled with air shows the shape of the leg, the width through the hip and the way the fabric folds. The black background solves the other problem: a pale grey marl simply disappears on white.
PLAIN format: object, background, light. AI product video from one photo.
AI videos for Shummi products cover children’s clothing: printed sweatshirts and T-shirts, trousers, pyjamas, sets. In the kids’ segment the decision belongs to a parent, and they look at two things: how the piece sits on a moving child, and how honestly the colour that will arrive is shown.
Formats of AI product video
PLAIN
A clean catalog demonstration: pure product presentation and motion, no extra scenery. Video generated from a product photo.
RICH
The product in an atmospheric scene: an interior or usage context, light, mood. Adding a character / multi-step photo preparation.
VIRAL
A story-driven clip with a wow moment for social feeds, reach and grabbing attention on the site. The kind of thing you can’t film in real life.
Exact AI product video pricing — here.
Beyond video we build full product listings: photos, infographics and bundles — at scale.
